So it made perfect business sense for Indian broadcasting giant Zee TV to take advantage of such a commercial opportunity and dedicate a channel called Zee Zindagi to their transmission. A sizable section of the Indian public and the worldwide subcontinental diaspora now make up a hitherto unheard of international audience. No, we don’t mean the daytime soaps that are full of saas/bahu sazishes (mother-in-law/daughter-in-law scheming) but the prime-time offerings of our major channels.Įver increasing internet access and the spread of social media have put any show just a click away. Pakistani dramas have made colossal strides over the last decade, raising the bar for quality writing, innovation and realism. This piece was originally published on 9 July, 2017.
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